Facebook Ad Campaign for Ruane Attorneys
Custom campaign focused on Divorce Practice Area
Ruane Attorneys decided to expand their practice areas to include divorce. They were looking for a series of ads designed to correspond to downloadable guides for potential clients. These guides were targeted at very specific issues facing women in divorce. For this project we used a variety of tools at our disposal. These were used as Facebook Lead Ads. The potential clients were able to sign up to get the guide directly in Facebook without having to use separate landing pages. The leads were automatically added to their MailChimp Automation to deliver the downloadable using Zapier.
The campaign has resulted in 420 leads at a total cost of $3500. This resulted in an average cost per lead of less than $8.50. These targeted ads have been a great success for their burgeoning divorce practice.